BROADCAST: CHUBB INSURANCE - 'CHUBB GETS YOU'
CHUBB is the largest property and casualty insurance company in the world, yet many people have never heard of them. Chubb specializes in writing custom policies for individuals and businesses that are tailored specifically to each client's needs. The goal was to promote brand awareness by focusing on unique cases, attention to detail and the personal attention Chubb provides.
"Chubb Gets Records" :30
"Chubb Gets Dream Homes" :30
"Chubb Gets Business" :30
The Story Behind the Work
The agency was pitching client trying to win broadcast business to add to our existing digital work. As part of a small team, we were provided a brief and tasked with generating campaign ideas to present. I hit on the tagline 'CHUBB gets you', based around the individualistic approach CHUBB takes to policy writing, and my Creative Director asked for three executions. I wrote the scripts, sourced the footage and audio, read the VO, created the graphics and edited the spots. While the campaign wasn't chosen to be presented (in fact, the client decided against doing broadcast at all) I feel the spots show an aspect of my ability that isn't conveyed in static pieces.